Reviews wanted!

When was the last time you decided to buy something (other than that candybar in the checkout line because it looked so good) without looking at reviews? Maybe 2016? Checking out products, and businesses, online is just part of the regular buying process today. In fact, 93% of consumers look for reviews before making a choice. Let’s add to that: 84% value an online review as much as a personal recommendation, and 74% say