Creative BriefLogan Ressel2024-04-10T15:48:29+00:00 Creative Brief Step 1 of 2 50% BrandingThe purpose of this brief is to get to know you better and discover your branding goals. We want to learn more about you and your target audience so that we can create the perfect strategy for your brand. Any information you can provide, no matter how small, can be very helpful in shaping our approach. Our focus is designing something that will really grab the attention of your target audience. So, when you're answering the questions, try to think about what your audience would love rather than just what you personally like.Are you open to a full rebrand? Yes No What parts of your brand do you want to keep?What is the exact name of your business, as you want it to appear in the logo?Do you have a tagline? Yes No Would you like us to help create a tagline? Yes No What is your tagline?Do you have any existing brand materials?Do you have a current website? If so, what is the URL? Is there a unique story behind your business?Are there any mandates or specifics that must be included in your new logo, or should not be included in your new logo? This may include direction on the overall look and feel of the logo and colors.How will your logo be applied? Select AllOther Applications Competitive Analysis and GoalsIn today's consumer world, it's not just about the name on the product—it's about what that name stands for. We're experts at making sure brands represent the same things that matter to the people who buy them, so there's a real connection. Think of it like this: when everything looks the same, it gets boring, right? That's why we believe in shaking things up with branding that's different, that catches your eye and makes you curious. Our goal? To create a brand that not only grabs your attention but also makes you feel like you're part of something special.Who is your target audience? (Be specific about segmentation, demographics, perceptions or attributes.)Who are your top competitors? We may review their logo and brand to help us better position your new logo and brand to make you stand out.What would you say is the primary reason(s) why a consumer might choose one of your competitors listed above instead of your business?Which of the following characteristics describe the image you want to project? What barriers, if any, do you face from a competitive or market perspective? (Be specific, i.e. is this a saturated category, or do you have a relatively new product category with low consumer awareness, limited value perception, no differentiation?)Why should a customer choose to do business with your company instead of your competitors? What differentiates you from your competitors? Back
